A Career in Digital Marketing

The 21st century proudly boasts of being the most technological and digitalized
era. One cannot simply wander around the world without having at least one digital
identity on the internet. It has become mandatory of sorts, to have at least
one social media presence to build and maintain both reputation and connections.
Hence, Digital Marketing has great significance in today’s world. Whether it be
an individual or a business, digital marketing is the key to success on the online

What is Digital Marketing?

Digital Marketing is the act of advertising, promoting and
selling your products through online platforms such as social media, SEO, emails
and other mobile applications. One of the greatest advantages of digital marketing
is that you can reach a wider audience and it is much more cost effective as
compared to traditional marketing.

What Comes Under Digital Marketing?

Nowadays, more and more companies are going online in order to reach their
customers and provide them with top-notch services. Hence, it is necessary to
know all the tools and components of digital marketing.

Social Media Marketing

Social Media Marketing includes all efforts that are undertaken by a company to
promote its products and services through social media channels such as Instagram,
YouTube, Facebook etc. However, social media marketing is not merely limited to
just creating and posting content. It also ensures there is consistency in the
marketing copies across the various social media channels and platforms.


SEM or Search Engine Marketing is a digital marketing strategy through
which businesses increase the visibility of their websites on the SERP (Search
Engine Results Page), to get more traffic on their website through both organic and
paid search.

Content Marketing

Content marketing involves a good mix of blogs, articles, videos, e-books,
podcasts and emails. It is an excellent way to reach the target audience and keep
them informed about the latest products and services. It helps in generating TOMA
(Top of the Mind Awareness) and builds a long-term relationship with the
customers. The main purpose of content marketing is to create a meaningful story
around the brand and build strong customer engagement.

Email Marketing

Email marketing is simply a method of direct marketing to customers via email. It
is an excellent way of reaching your target audience and keeping them informed
about your latest products and services as well as addressing any queries. It also
becomes easier for customers to get in touch with the company and to ask their

Viral Marketing

Viral marketing is a form of indirect marketing wherein the company promotes its
products or services in a subtle manner, or collaborates with a social influencer or a
famous content creator. Here, consumers spread the word about the
product/services through various social media platforms.

What Does A Digital Marketer Do?

A digital marketer has to perform a number of jobs. Although, at first glance,
digital marketing may seem like a simple job, it includes a variety of tasks such as
creating company websites, building brand awareness and generating adequate
leads to keep the business floating.

Content Creation and Promotion

A digital marketer makes use of numerous social media channels to promote
product/services and to get in touch with potential customers through email
marketing or inbound marketing. They are also in charge of creating attractive and
well-designed websites, posts, videos and content to captivate the target audience.

Data and Analytics

A digital marketer also studies and evaluates the results of various digital
marketing campaigns. They study metrics and measure outcomes of such
campaigns with the help of various analytics tools such as Google Analytics. This
helps digital marketers to understand their customer’s needs and wants and
accordingly make new improvements.


A digital marketer is also responsible for ensuring that the company’s website is
easily found by the target audience. This is done by conducting regular keyword
search to ensure the website is updated with the trending keywords and the latest
designs and outlook.

Building Network and Leads

A digital marketer is also incharge of managing the online image of the brand and
the company. They make use of several social media platforms to build contact and
network and engage in relationship building for long-term success.

Skills Required to Become a Digital Marketer

In order to become a successful digital marketer, it is essential to have certain
skills. You can find below a list of skills that are required to be a good digital
marketer :

  1. Good Research Skills

Being a digital marketer means being aware of the latest trends and technology.
They need to know about the latest social media trends and news in order to
effectively design a good post and content. It is also necessary to check facts and
verify details before promoting anything on the digital platform.

2. Social Media

Since social media is an integral part of digital marketing, it is necessary to know
all the ins and outs of the various social media platforms and the types of audiences
they cater to. Digital marketers need to be aware of the numerous tools and
advantages provided by these social media platforms such as live-streaming,
hashtags, posts and direct messaging.

3. Data Analytics

Digital marketers need to have a firm knowledge of analytical tools such as Google
Analytics because they provide a deeper insight as to the source of website traffic,
trending keyword, profile of the website visitors and devices used to reach the
websites or apps. This skill is invaluable and gives a meaningful insight to your
target audience

4. Communication Skills

It is important for digital marketers to brush up on their communication and
language skills. To create brand awareness and long-term engagement with the
target audience, it is necessary for digital marketers to have constant and consistent
interaction with the consumers and be aware of their changing expectations.

5. Creativity and Storytelling

Digital marketers need to create hype around the company and its brand. They
need to have an active imagination and be creative and compelling in the way they
design their campaigns and posts. They need to take advantage of the latest trends
and use them to push products/services to potential customers.

5. Design Skills

Digital marketers should have some basic training in using designing tools such as
Canva. Although large companies may have the advantage of having a separate art
team for designing their logo or posts, smaller companies may need digital
marketers who are well-versed in designing attractive and captivating posts with a
clear image and caption.

7. Planning and Scheduling

Digital marketers are also responsible for the creation of monthly content
calendars. They need to know when, where and how to schedule the various
content and change it as and when required. Hence, digital marketers need to plan
in advance the content that is required to be designed and schedule it at
appropriate dates.

How to Begin a Career in Digital Marketing?

Now, after having a thorough knowledge of the basics of digital marketing and the
skills that are required to be one, you can find below a few steps that can help in
pursuing a career in digital marketing :

1. Starting a Website: One way wherein you can kickstart your career in
digital marketing is to create a website. It not only shows your expertise and
practical knowledge of the digital marketing world, but also allows other
companies to approach you for numerous opportunities such as blogging or
driving traffic.

2. Choose an appropriate Social Media Platform: Although it may be
exciting to choose numerous social media platforms and start advertising, as
a beginner, it is always better to narrow your focus to a single social media
channel before broadening your scope.

3. Get Certified: Showing your credentials as a digital marketer may also
help you to start a career in digital marketing, whether as a freelancer or in a
company. One can easily get certified through Google Ads certification or
other meaningful platforms such as Coursera, Udemy, EdX, etc.

4. Internships: By pursuing a part-time or a full-time internship at
well-known companies may also increase your chances of becoming a good
digital marketer. Apart from gaining practical experience, it may also be
converted into a full-time job if you meet the interning company’s

Read: Understanding Affiliate Marketing on Instagram


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